Georgia Challis
Strategy Director at Wieden+Kennedy
London, 英国
标题Perfume
广告公司
广告战役 Marmite Cereal Bars Launch - Unilever
广告主 Unilever
品牌 Marmite
首次发布日期 2010 / 3
行业领域 谷物早餐
哲学 The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace.

But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar.

The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar?
问题 Launch Marmite's latest new product and post the question: this time, have they gone too far?
媒体类别 户外广告
市场 英国
美术指导
美术指导
文案
客户企划
摄影师
Retoucher
广告经理
广告经理

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