标题 | Perfume |
广告公司 | adam&eveDDB |
广告战役 | Marmite Cereal Bars Launch - Unilever |
广告主 | Unilever |
品牌 | Marmite |
首次发布日期 | 2010 / 3 |
行业领域 | 谷物早餐 |
哲学 | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
问题 | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
媒体类别 | 户外广告 |
市场 | 英国 |
美术指导 | Grant Parker |
美术指导 | Victor Monclus |
文案 | Will Lowe |
客户企划 | Georgia Challis |
摄影师 | Sarah Maingot |
Retoucher | Gutenberg Networks |
广告经理 | Debbie Bird |
广告经理 | Tom Denyard |