Georgia Challis
Strategy Director at Wieden+Kennedy
London, 英国
标题Trashcupboard 2
广告公司
广告战役 Marmite Snacks Love Hate - Unilever
广告主 Unilever
品牌 Marmite Snacks
首次发布日期 2008 / 9
行业领域 鸡尾酒点心
广告口号 You'll either love them or you'll hate them
剧情简介 The range execution, ‘Trashcupboard’, features either a cupboard or a bin full of the products.
哲学 It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate.


Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
媒体类别 杂志
文案
美术指导
文案
美术指导
客户经理
客户经理
客户经理
客户企划
插图画家
摄影师

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