标题 | Driveguard (30s) |
广告公司 | J. Walter Thompson London |
广告战役 | Driveguard |
广告主 | Bridgestone Corporation |
品牌 | Bridgestone |
首次发布日期 | 2016 / 4 |
行业领域 | 轮胎、配件、机油、汽油、柴油 |
剧情简介 | A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone. |
哲学 | Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology. |
媒体类别 | 影视 |
长度 | |
制作公司 | Bang TV |
后期制作 | Absolute Post |
执行创意总监 | Ian Thomas |
Managing Partner | Derek Turner-Smith |
Head of TV | Danielle van Berkel |
Production Services | BAS production |
制片 | Tom Whitehead |
执行制片 | Jeremy McWilliams |
摄影师 | Callan Green |
Prod Coordinator | Max BangTV |
Service Co Prod | Andrej Caruso |
剪辑师 | Joe Parsons |
Colorist | Matt Turner |
Sound Design | Vaudeville Sound |
音乐作曲家 | Ray Harman |