标题 | Both of You - Family |
广告公司 | Amsterdam Worldwide Group |
广告战役 | Both of You |
广告主 | Sony / Intel |
品牌 | Intel® |
首次发布日期 | 2013 / 12 |
产品 | Intel® i5 |
行业领域 | 计算机、掌上电脑和计算器 |
剧情简介 | We all have two sides to our personality and, in daily life, we constantly play one against the other. One side wants to write tomorrow’s presentation while the other believes now is the time to set a new a high score on Candy Crush. One side wants to catch up on current affairs, but the other would rather watch cat videos on YouTube. A series of three online films feature Robert and Robert, Lisa and Lisa, and Marla and Marla. These ‘remarkably similar characters’ with quite contrary personalities, demonstrate that any need, any demand, and any desire can be met by the incredible versatility of the range of Intel powered Sony VAIO® 2-in-1 devices which are both a tablet and laptop PC in one. |
哲学 | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
结果 | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
媒体类别 | Web Film |
长度 | |
更多信息 | http://www.youtube.com/watch?v=t2db54GzhB8 |
后期制作 | Darlings Post |
音乐公司 | Audentity Music & Sound |
执行创意总监 | Richard Gorodecky |
美术指导 | Richard Gorodecky |
文案 | Richard Gorodecky |
美术指导 | Laurie Lacourt |
文案 | Chermine Assadian |
美术指导 | Fabian Hupfauf |
美术指导 | Daniel Peirón |
文案 | Karen Cardy |
制片 | Neil Henry |
制片 | Jan-Peter Wiersma |
客户总监 | Megan Wooding |
客户经理 | KaMing Kho |
战略企划总监 | Uli Kurtenbach |
制作公司 | Frontier Films |
导演 | Matthew Bissonnette |
摄影指导 | Kris Belchevski |
美术指导 | Patricia Christie |
执行制片 | Simon Dragland |
执行制片 | Rita Popielak |
Producer Supervisor | Erik Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
音乐作曲家 | Niels den Otter |
音乐作曲家 | Guido Maat |
音乐作曲家 | Rogier de Nijs |