Neil Henry
制片 at Blink London
Amsterdam, 荷兰
标题Both of You - Family
广告公司
广告战役 Both of You
广告主 Sony / Intel
品牌 Intel®
首次发布日期 2013 / 12
产品 Intel® i5
行业领域 计算机、掌上电脑和计算器
剧情简介 We all have two sides to our personality and, in daily life, we constantly play one against the other. One side wants to write tomorrow’s presentation while the other believes now is the time to set a new a high score on Candy Crush. One side wants to catch up on current affairs, but the other would rather watch cat videos on YouTube. A series of three online films feature Robert and Robert, Lisa and Lisa, and Marla and Marla. These ‘remarkably similar characters’ with quite contrary personalities, demonstrate that any need, any demand, and any desire can be met by the incredible versatility of the range of Intel powered Sony VAIO® 2-in-1 devices which are both a tablet and laptop PC in one.
哲学 In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. 
结果 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. 
媒体类别 Web Film
长度
更多信息 http://www.youtube.com/watch?v=t2db54GzhB8
后期制作
音乐公司
执行创意总监
美术指导
文案
美术指导
文案
美术指导
美术指导
文案
制片
制片
客户总监
客户经理
战略企划总监
制作公司
导演
摄影指导
美术指导
执行制片
执行制片
Producer Supervisor
Head of Editing
Head of VFX
Colourist
Post Producer
Supervisor VFX
VFX artist
VFX artist
音乐作曲家
音乐作曲家
音乐作曲家

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