| 标题 | Sound of Winning |
| 广告公司 | R/GA |
| 广告战役 | Wintastic Rewards |
| 广告主 | RaceTrac |
| 品牌 | RaceTrac |
| 首次发布日期 | 2018 / 7 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 哲学 | American convenience store brand RaceTrac and R/GA Austin release a new campaign with five comedic spots to promote “Wintastic Rewards,” a brand new instant win game played via the brand’s app. Guests must simply download the RaceTrac Rewards app to their smartphone, make a qualifying in-store purchase and scan their phone at checkout for a 1-in-3 chance to win exciting in-store offers! Directed by Eli Green at A Common Thread, the five commercials show ‘Coach’ telling us how to re-write the playbook and find out ‘what winning tastes like’ – sometimes winning tastes like pizza. Full-service Austin-based post house TBD Post was brought on by R/GA to move the spots from set to screen. Editor Catie Cacci worked closely with the team from R/GA Austin to capture the crucial comedic timing. Colorist and Co-founder of TBD Post, Brandon Thomas graded the spots, bringing out the ‘RaceTrac red’ and giving the campaign the aesthetic of a classic sporting movie. Brad Engleking engineered the sound mix to ensure there was tension in every pep talk and every clap of the chalkboard. Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates more than 475 convenience store locations in Georgia, Florida, Louisiana and Texas. Among the favorite items guests can win in the campaign are free pizza slices, breakfast sandwiches, Swirl World frozen treats, donuts, freshly brewed "Crazy Good" coffee and a variety of fountain, frozen and bottled beverages. The commercials will run on digital, social and radio channels throughout Summer 2018. Participate in the Wintastic Rewards program now through Sept. 4th, 2018. For more information, visit WintasticRewards.com. |
| 媒体类别 | 互动 |
| 长度 | |
| 集团创意总监 | Murray Wyse |
| Creative Director | TJ Walthall |
| Account Director | Megan Mills |
| Content Producer | Laura Walters |
| Producer | Shannon Flood |
| Art Director | Miles Gilbert |
| 文案 | Devin Brown |
| Group Director, Strategy | Kate Rush Sheehy |
| Associate Strategy Director | Kate Gunning |
| Manager, Business Affairs | Calli Howard |
| Strategist | Andrea Solomon |
| 制作公司 | A Common Thread |
| Director | Eli Green |
| Executive Producer | J.P. McMahon |
| Line Producer | Kimberly Estrada |
| Director of Photography | Phil Dillon |
| Post-Production Company | TBD Post |
| Producer | Kate Eads |
| 剪辑师 | Catie Cacci |
| Colorist | Brandon Thomas |
| Sound Mixer | Brad Engleking |
| VFX/Online | Dennis Valk |
| PR Agency | MSL |
| Media Agencie | Vert |
| Media Agencie | MBI |