标题 | Volume Control |
广告公司 | Wieden+Kennedy |
广告战役 | 2007 The Guardian |
广告主 | Guardian Media Group |
品牌 | The Guardian |
Posted | 7月 2008 |
行业领域 | 报纸、杂志、书籍 |
哲学 | We created a campaign that focuses on The Guardians founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007. |
问题 | The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the papers editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards. In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of todays media, The Guardian is more than just a newspaper. The web is a vitally important news channel and its a two way channel between The Guardian and its readers. |
媒体类别 | 平面 |
市场 | 英国 |
创意总监 | Tony Davidson |
美术指导 | Ian Perkins |
文案 | Sophie Bodoh |
创意总监 | Michael Russoff |
创意总监 | Marc Shillum |