Sophie Bodoh
创意总监 at Wieden+Kennedy
London, 英国
标题Volume Control
广告公司
广告战役 2007 The Guardian
广告主 Guardian Media Group
品牌 The Guardian
Posted7月 2008
行业领域 报纸、杂志、书籍
哲学 We created a campaign that focuses on The Guardian’s founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007.
问题 The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the paper’s editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards.


In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers’ misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of today’s media, The Guardian is more than just a newspaper. The web is a vitally important news channel and it’s a two way channel between The Guardian and its readers.
媒体类别 平面
市场 英国
创意总监
美术指导
文案
创意总监
创意总监

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