Anthony Chelvanathan
Group creative director/Art Director at Leo Burnett
Toronto, 加拿大
标题Inspiration Boxes
广告公司
广告战役 Inspiration Boxes
广告主 IKEA
品牌 Ikea
Posted11月 2014
行业领域 室内家具
剧情简介 Every July 1st 225,000 people in Quebec, Canada move. It’s called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day people could use the boxes to move, then they could see how the IKEA products looked in their new homes. Inspiration to buy the real thing! 
媒体类别 案例研究
首席创意官
创意总监
创意总监
集团创意总监
集团创意总监
集团创意总监
文案
美术指导
广告公司制片
客户主管
客户主管

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