标题 | Inspiration Boxes |
广告公司 | Leo Burnett Toronto |
广告战役 | Inspiration Boxes |
广告主 | IKEA |
品牌 | Ikea |
Posted | 11月 2014 |
行业领域 | 室内家具 |
剧情简介 | Every July 1st 225,000 people in Quebec, Canada move. It’s called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day people could use the boxes to move, then they could see how the IKEA products looked in their new homes. Inspiration to buy the real thing! |
媒体类别 | 案例研究 |
首席创意官 | Judy John |
创意总监 | Judy John |
创意总监 | Lisa Greenberg |
集团创意总监 | Morgan Kurchak |
集团创意总监 | Anthony Chelvanathan |
集团创意总监 | Steve Persico |
文案 | Steve Persico |
美术指导 | Anthony Chelvanathan |
广告公司制片 | Anne Peck |
客户主管 | Allison Tang |
客户主管 | Danielle Iozzo |