标题 | Without "but" |
广告公司 | Publicis Middle East |
广告战役 | Without "but" |
广告主 | Maggi |
品牌 | Nestle |
首次发布日期 | 2019 / 10 |
行业领域 | 食品 |
剧情简介 | Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way. A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle. This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but". A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips. |
媒体类别 | Web Film |
长度 | |
执行创意总监 | Rana Najjar |
创意总监 | Mohamed BARECHE |
美术指导 | Salam Balbaaki |
美术指导 | Ganesh Babu |
文案 | Angelo Augustine |
Planning Director | Jala Fawaz |