Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, 英国
标题The (un)Clean Air Act
广告公司
广告战役 The (un)Clean Air Act
广告主 British Lung Foundation
品牌 British Lung Foundation
首次发布日期
行业领域 机构/公益组织/非盈利组织
哲学
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.

We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
媒体类别 海报
首席创意官
首席创意官
执行创意总监
执行创意总监
美术指导
文案
Account Manager
Director of Communications
Head of New Business
项目经理
Head of Art
Deputy Head of Art
Designer
Designer
Designer
Chief Production Officer EMEA
Lead Executive Producer
执行制片
Head of Studio
Print Producer
Studio Imaging Director

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