| 标题 | The (un)Clean Air Act |
| 广告公司 | McCann London |
| 广告战役 | The (un)Clean Air Act |
| 广告主 | British Lung Foundation |
| 品牌 | British Lung Foundation |
| 首次发布日期 | 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations. We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed. |
| 媒体类别 | 海报 |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 执行创意总监 | Jamie Mietz |
| 执行创意总监 | Sanjiv Mistry |
| 美术指导 | William Cottam |
| 文案 | James Crosby |
| Account Manager | Rohin Lalli |
| Director of Communications | Katya Escala |
| Head of New Business | Elizabeth Bernstein |
| 项目经理 | Paul Gillespie |
| Head of Art | Dan Howarth |
| Deputy Head of Art | Lisa Carrana |
| Designer | Matthew Thomas |
| Designer | Jonathan Harper |
| Designer | Nazima Motegheria |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| 执行制片 | Duncan Groves |
| Head of Studio | Ellis Faint |
| Print Producer | Liam White |
| Studio Imaging Director | john martin |
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