|标题||The (un)Clean Air Act|
|广告战役||The (un)Clean Air Act|
|广告主||British Lung Foundation|
|品牌||British Lung Foundation|
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.
We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
|Account Manager||Rohin Lalli|
|Director of Communications||Katya Escala|
|Head of New Business||Elizabeth Bernstein|
|Head of Art||Dan Howarth|
|Deputy Head of Art||Lisa Carrana|
|Chief Production Officer EMEA||Sergio Lopez|
|Lead Executive Producer||Sophie Chapman-Andrews|
|Head of Studio||Ellis Faint|
|Print Producer||Liam White|
|Studio Imaging Director||John Martin|
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