Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, 英国
标题LoFi Beats Suicide
广告公司
广告战役 Lo-Fi beats suicide
广告主 College Music
品牌 College Music
首次发布日期
行业领域 在线休闲及娱乐服务
剧情简介 Amidst a growing student mental health and suicide crisis, Vice UK was determined to help.   The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help.    For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans.   By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands.
媒体类别 互动
长度
Founder
Founder
执行创意总监
执行创意总监
首席创意官
首席创意官
Senior Account Manager
President
President
Communications Director
Head of Business Affairs
Senior Project Manager
客户总监
Senior Planner
创意团队
创意团队
Designer
剪辑师
Sound Company / Music Company
Sound Engineer
Sound Engineer
插图画家
动画

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