|Brief||Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.|
|剧情简介||McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.|
|President & Chief Creative Officer||Rob Doubal|
|President & Chief Creative Officer||Laurence Thomson|
|Head of Business Development||Elizabeth Bernstein|
|Senior Account Manager||Rohin Lalli|
|Comms Strategy Partner||Nick Kavanagh|
|Communications Director||Katya Escala|
|Chief Production Officer||Sergio Lopez|
|Business Affairs||Nicholas Mugridge|
|Music Supervision||Chris Graves|
|Sound Engineer||Giselle Hall|
|Planning Team||Tara Henderson|
|Business Director||David Smith|
|Senior Interface Developer||Alex Hegarty|
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