标题 | Reality Xmas |
Brief | #RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways. |
广告公司 | McCann London |
广告战役 | Xmas Card |
广告主 | Doctors of the World |
品牌 | Doctors of the World |
首次发布日期 | 2016 / 11 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Rob Doubal |
首席创意官 | Laurence Thomson |
创意总监 | Mike Oughton |
文案 | Matt Searle |
美术指导 | baba molviji |
制作公司 | Craft / London |
Head of Integrated Production | Sergio Lopez |
执行制片 | Sophie Chapman-Andrews |
Art Buyer | Pam Oskam |
美术指导 | Dan Howarth |
Print production | William Whitehead |
客户主管 | Francois d'Espagnac |
Business Director | AJ Coyne |
Account Management | Tom Baines |
Planner Director | Charlotte Walters |
Planner Director | Nick O'Quinn |
剪辑师 | Blake Dixon |
广告公司制片 | Romina Contepomi |
Sound Engineer | Christophe Gilbert |