Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, 英国
标题Groundhog Day
广告公司
广告战役 Groundhog Day
广告主 Subway
品牌 Subway
首次发布日期 2017 / 6
行业领域 餐馆与快餐
剧情简介 An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London.


In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich.


But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed.


The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations.
媒体类别 电视
长度
Brand Marketing Director
Chief integration officer
执行制片
执行制片
广告公司制片
首席创意官
首席创意官
创意总监
创意总监
创意团队
创意团队
Business Director
Business Director
客户总监
客户企划
客户企划
制作公司
导演
摄影指导
制片
Co Executive Producer
剪辑师
剪辑公司
音乐
Sound Engineer
Audio Village / Sound Studio Producer
媒介公司
媒介企划

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