标题 | Groundhog Day |
广告公司 | McCann London |
广告战役 | Groundhog Day |
广告主 | Subway |
品牌 | Subway |
首次发布日期 | 2017 / 6 |
行业领域 | 餐馆与快餐 |
剧情简介 | An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London. In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich. But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed. The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations. |
媒体类别 | 电视 |
长度 | |
Brand Marketing Director | Sacha Clark |
Chief integration officer | Sergio Lopez |
执行制片 | Sophie Chapman-Andrews |
执行制片 | Nicholas Mugridge |
广告公司制片 | Claire Hopkins |
首席创意官 | Rob Doubal |
首席创意官 | Laurence Thomson |
创意总监 | Alexei Berwitz |
创意总监 | Rob Webster |
创意团队 | Matt Searle |
创意团队 | baba molviji |
Business Director | Jason McNamee |
Business Director | Katie Morris |
客户总监 | Francois D’Espagnac |
客户企划 | Nathaniel Hill |
客户企划 | Matt Saunders |
制作公司 | Blink Productions |
导演 | Max Sherman |
摄影指导 | Simon Richards |
制片 | Patrick Craig |
Co Executive Producer | Ben Sharpe |
剪辑师 | Saam Hodivala |
剪辑公司 | Work Editorial |
音乐 | TBC |
Sound Engineer | Adam Smyth |
Audio Village / Sound Studio Producer | Craft |
媒介公司 | Mediacom Leeds |
媒介企划 | Dan Sear |