标题 | The Calendar 2 |
广告公司 | McCann London |
广告战役 | The Calendar |
广告主 | Ethos travel |
品牌 | Ethos travel |
Posted | 11月 2016 |
行业领域 | 旅行社、旅游经营者 |
剧情简介 | January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away. |
问题 | Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences. |
媒体类别 | 户外广告 |
首席创意官 | Rob Doubal |
首席创意官 | Laurence Thomson |
创意总监 | Jean-Laurent Py |
创意总监 | Sébastien Boutebel |
文案 | Jean-Laurent Py |
文案 | Jess Mallett |
文案 | Mike Oughton |
美术指导 | Sébastien Boutebel |
美术指导 | Michael Thomason |
设计师 | Carl Warren |
设计师 | Michael Thomason |
设计师 | Colin Lee |
设计师 | Tristan Dunk |
美术总监 | Michael Thomason |
项目经理 | Metz Fasano |
Creative Producer | Sarah-Louise van Uden |
客户总监 | AJ Coyne |
客户经理 | Charlotte Habin |
客户主管 | Charlotte Walters |
Print Producer | Liam White |