Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, 英国
标题The Calendar 2
广告公司
广告战役 The Calendar
广告主 Ethos travel
品牌 Ethos travel
Posted11月 2016
行业领域 旅行社、旅游经营者
剧情简介 January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away.
问题 Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences.
媒体类别 户外广告
首席创意官
首席创意官
创意总监
创意总监
文案
文案
文案
美术指导
美术指导
设计师
设计师
设计师
设计师
美术总监
项目经理
Creative Producer
客户总监
客户经理
客户主管
Print Producer

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