标题 | Allen the Peregrine |
广告公司 | Mother London |
广告战役 | Allen the Peregrine |
广告主 | IKEA |
品牌 | IKEA Sheffield |
首次发布日期 | 2017 / 9 |
行业领域 | 杂货店、专卖店 |
剧情简介 | IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store. |
媒体类别 | 户外广告 |
长度 | |
创意总监 | Ana Balarin |
创意总监 | Hermeti Balarin |
美术指导 | Anthony Montagne |
文案 | Anthony Montagne |
美术指导 | Oli Rimoldi |
文案 | Oli Rimoldi |
Artist | Jason Heppenstall |
制片 | Emma Hodson |
客户总监 | Matthew Taylor |
Event producer | Matt Myatt |
Event producer | Francesca Sharpes |