| 标题 | Allen the Peregrine |
| 广告公司 | Mother London |
| 广告战役 | Allen the Peregrine |
| 广告主 | IKEA |
| 品牌 | IKEA Sheffield |
| 首次发布日期 | 2017 / 9 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 创意总监 | Ana Balarin |
| 创意总监 | Hermeti Balarin |
| 美术指导 | Anthony Montagne |
| 文案 | Anthony Montagne |
| 美术指导 | Oli Rimoldi |
| 文案 | Oli Rimoldi |
| Artist | Jason Heppenstall |
| 制片 | Emma Hodson |
| 客户总监 | Matthew Taylor |
| Event producer | Matt Myatt |
| Event producer | Francesca Sharpes |
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