| 标题 | Cello Challenge |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | Cello Challenge |
| 广告主 | Berliner Philharmonie GmbH |
| 品牌 | Berliner Philarmonie |
| Posted | 7月 2008 |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
| 媒体类别 | 互动 |
| 市场 | 德国 |
| 更多信息 | philharmoniker.web-feedback.de/index.asp |
| 创意总监 | Mario Gamper |
| 美术指导 | Patricia Stolz |
| Graphic Designer | Annika Stierl |
| 文案 | Kathrin Schmitz |
| 摄影师 | Joerg Klaus |
| 编程人员 | Fabian Aumiller |
| 客户经理 | Mandy Tschoepe |
| 客户经理 | Inga Moeller |