Fabian Aumiller
Berlin, 德国
标题Cello Challenge
广告公司
广告战役 Cello Challenge
广告主 Berliner Philharmonie GmbH
品牌 Berliner Philarmonie
Posted7月 2008
行业领域 文化、休闲及体育
剧情简介 Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up.
媒体类别 互动
市场 德国
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