| 标题 | Diesel Jogg Jeans Responsive Lookbook |
| Brief | To show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans. |
| 广告公司 | FRED & FARID Shanghai |
| 广告战役 | Diesel Jogg Jeans Responsive Lookbook |
| 广告主 | Diesel |
| 品牌 | Diesel |
| 首次发布日期 | 2016 / 7 |
| 行业领域 | 服装 |
| 剧情简介 | FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW |
| 媒体类别 | E-Commerce |
| 长度 | |
| 更多信息 | www.dieseljoggjeans.com |
| Creative / Art Direction | Laurent Leccia |
| 摄影师 | Pierrick Jegou |
| 广告公司制片 | Juni Zhu |
| 客户总监 | Claudia Anegon |
| 客户总监 | Adam Nait |
| 客户总监 | Mylene Boutonnet-Tranier |
| 首席创意官 | Frédéric Raillard |
| 首席创意官 | Farid Mokart |
| 执行创意总监 | Feng Huang |
| 创意总监 | Laurent Leccia |
| 文案 | Nix Xiong |
| 美术指导 | Laurent Leccia |
| 制片 | Juni Zhu |
| Agency Digital Producer | Pauline Salendre 薄琳 |
| Agency Digital Producer | Erick Alonso |
| Developer | Yannick Landry |
| Brand Supervisor | Christophe Archaimbault |
| Brand Supervisor | Tracy Wang |
| Agency supervisor | Claudia Anegon |
| Agency supervisor | Adam Nait |
| Agency supervisor | Mylene Boutonnet-Tranier |
More Work
SEE ALLA Whole Universe 2
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai
A Whole Universe 1
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai
A Whole Universe
- 品牌:
- Guinness
- 广告公司:
- FRED & FARID Shanghai