| 标题 | For every Bachelor and Bachelorette |
| 广告公司 | Leo Burnett |
| 广告战役 | 'For every Bachelor and Bachelorette' |
| 广告主 | Australian Equality Campaign |
| 品牌 | Australian Equality Campaign |
| Posted | 2月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following. |
| 媒体类别 | 影视 |
| 创意总监 | Andrew Woodhead |
| 创意总监 | sarah mcgregor |
| 制作公司 | Airbag |
| 导演 | Adrian Bosich |
| 制作公司制片 | Martin Box |
| 广告公司制片 | Eliza Malone |
| 首席创意官 | Jason Williams |
| Chief Executive Officer (CEO) | Melinda Geertz |
| 创意团队 | Katarina Matic |
| 客户总监 | Rhys Thomas |
| PR | Katy Denis |
| 后期制作 | Nick Venn |
| Line Producer | Megan Glass |
| Editorial Producer | Olivia Carolan |
| Assistant Editor | Damien Magee |
| Assistant Editor | Lucas Baynes |
| Grade | Manimal |
| Online Studio | Manimal |
| Grade | Ryan Brett |
| Grade | Chelsea Nieper |
| Online Producer | Chelsea Nieper |
| 音效 | Nylon - Simon Lister |
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