Keep America Beautiful - "I want to be a bench"

Pereira O'Dell

Pereira O'Dell San Francisco, 美国

7242

标题	I want to be a bench
广告公司	Pereira O'Dell
广告战役	"I want to be" a bench
广告主	Ad Council
品牌	Keep America Beautiful
首次发布日期	2013 / 4
行业领域	废物管理
广告口号	recycle, ad council, waste, garbage, Keep America Beautiful
剧情简介	Did you know that your recycled plastic bottle could be transformed into a park bench? While much progress has been made in raising environmental awareness since the initial Earth Day, we are still a consumer-driven society that generates 250+ tons of garbage annually. With a vast array of new products and packaging infused into the fabric of our daily lives, the challenges are profound. In this spot we give garbage a voice. The “I Want to be” campaign educates and rewards people at the same time. Park and curbside bins come with a message reinforcing what people can gain if they recycle. The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles.
媒体类别	电视
长度	112 seconds
更多信息	http://www.kab.org/
首席创意官	PJ Pereira
执行创意总监	Jaime Robinson
联合创意总监	Eduardo Marques
美术指导	Rafael Rizuto
美术指导	Arnau Bosch
文案	Earl Lee