Marcos Kotlhar
Executive Creative Director at BBDO New York
New York, 美国
标题Find Your Beautiful, Inside and Out
广告公司
广告战役 Find Your Beautiful, Inside and Out
广告主 Macy's, Inc.
品牌 Macy's
首次发布日期 2018 / 4
行业领域 服装、时装和鞋类
哲学 Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence.

The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy.

The spot ends with the theme of the campaign, “Find your beautiful, inside and out.”
Also included is a five-part longer form interview series hosted by writer Heben Nigatu.

The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives.

The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.

媒体类别 电视
长度
美术指导
执行创意总监
执行创意总监
首席创意官
首席创意官
执行制片
Account Manager
Content Manager
Designer
Planning Director
Director
Assistant Account Executive
Business Affairs Manager
Music Producer
Communications Planner
Production Services Director
项目经理
Production Company
Executive Producer
Executive Producer
Director
Director
DOP
Head of Production
Line Producer
剪辑公司
Editor
剪辑师
Edit Assistant
Edit Assistant
Producer
Colour Producer
Colour Producer
Colour Company Goldcrest Films
Audio Post Production
Sound Mix
Colourist

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