Wellington Zoo - "Wellington Zoo Close Encounters"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Parnell, 新西兰

奖项

8165

品牌: Wellington Zoo
国家: 新西兰

广告主: Wellington Zoo

标题	Wellington Zoo Close Encounters
广告公司	Saatchi & Saatchi New Zealand
广告战役	Wellington Zoo Close Encounters
广告主	Wellington Zoo
品牌	Wellington Zoo
Posted	4月 2008
产品	Close Encounters
行业领域	休闲公园、动物园及集市
结果	By simply pointing their mobile phones at blotchy black-and-white newspaper ads, consumers could bring to life colorful 3-D animals during a campaign by Wellington Zoo in New Zealand. Wellington Zoo set out to bring consumers face to face with animals and spur interest in species endangerment. They deployed a new technology from Human Interface Technology Laboratory in New Zealand produce what they call augmented reality: special effects that seemingly pop animals off the page by using ordinary cameras in mobile phones. The results for the campaign were less than tame: it produced a 30% increase in visitors through the front gates of the zoo. In the newspaper ads, consumers were given instructions to download a bit of free software to enable their phones to transform their visual experience. Once loaded, the mobile phone camera was able to create a hybrid multi-dimensional viewing experience that blended a zoo animal with the current scene.
媒体类别	案例研究
长度	110 seconds
Interactive Creative Director	Brian Merrifield
执行创意总监	Mike O'Sullivan
美术指导	Tim Huse
美术指导	Debs Gerrard
文案	Hywel James
文案	Dave Mygind
Interactive Producer	Farah Iqbal
客户总监	Elaine Bicknell
客户经理	Hadleigh Churchill
In-Situ Photographer	Mat Baker
动画	HIT Labs