| 标题 | Chopper |
| 广告公司 | adam&eveDDB |
| 广告战役 | The smarter choice - Anheuser Busch |
| 广告主 | Anheuser-Busch |
| 品牌 | Bud Light |
| 首次发布日期 | 2008 / 5 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | See the light |
| 剧情简介 | “Chopper” shows a gardener using a remote control helicopter to get his garden in shape whilst his neighbour struggles with his shears |
| 哲学 | First TV advertising developed specifically for the Irish market |
| 问题 | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 爱尔兰 |
| Soundtrack | Airwolf |
| 广告经理 | Alex Smith |
| 创意总监 | Mike Crowe |
| 美术指导 | Rob Messeter |
| 导演 | John O'Hagan |
| 制片 | Emma Cairns |
| Media Planner | Jenny Byrne |
| 广告公司制片 | Phil McCluney |
| 客户企划 | Adrian Hinds |
| 客户总监 | Paul Matuszczyk |
More Work
SEE ALLWooohooo
- 品牌:
- Corona
- 广告公司:
- Wieden + Kennedy Amsterdam
Wooohooo
- 品牌:
- Corona
- 广告公司:
- Wieden + Kennedy Amsterdam
Tourism Australia Dundee
- 品牌:
- Tourism Australia
- 广告公司:
- Droga5