标题 | Paint the Town Black |
广告公司 | Saatchi & Saatchi |
广告战役 | Paint the Town Black |
广告主 | Diageo |
品牌 | Guinness |
Posted | 8月 2012 |
行业领域 | 含酒精类饮料 |
剧情简介 | Guinness helped fans to invite their friends out to celebrate St Patrick’s Day this year by creating their very own, individualised ‘Paint Your Town Black’ film. Using Google Maps and Facebook, the video aggregated the fan’s images and location to cast them in an epic film trailer about a great Guinness-inspired night out that they could then share with their friends as an invitation to celebrate together at their favourite venue. Set in a typical pub and narrated with a blockbuster voiceover, the story of a completely unique celebration – featuring the user – slowly unfolded throughout the trailer. It culminated in a series of unexpected bursts of black paint, covering everyone inside the pub. |
媒体类别 | Web Film |
剪辑公司 | Trim Editing |
后期制作 | Framestore |
音频后期制作 | Wave Studios |
执行创意总监 | Kate Stanners |
执行创意总监 | Paul Silburn |
文案 | Gavin Torrance |
美术指导 | Danny Hunt |
制作公司 | Charlie Finnigan |
制片 | Rebecca Williams |
制作公司 | SomeSuch and Co. |
导演 | Daniel Wolfe |
剪辑师 | Dominic Leung |
制片 | Dougal Meese |