Christelle Delarue

Women are the biggest emerging market so far 91% of women think advertisers don’t understand them
That's the reason why Mad&Woman Agency is born, to help brands need to engage with them if they are to win them over.

We are realizing that the male-dominated world of advertising needs to wake up to the biggest emerging market in the world: WOMEN.
The women’s market is an under-developed opportunity, possibly the number-one opportunity, for those who really understand what women really want.
What if together, we believe on a creative revolution, where advertising catch on to the need for more intelligent, entertaining advertising based on truthful woman insight instead of Old Stereotypes...

http://madandwoman.com/

BIOTHERM HOMME Intl. (L'Oréal) - "LIVE LIKE A MAN"
HEINEKEN Intl.
New business dev.

Working with amazing Rob Klingensmith

MTV MOBILE - "GIF ME MORE"
SFR - "NO GAME OVER"
AXE - "RISE UP"
TIPP-EX "WHITE AND REWRITE"
TEVA - "ONE NE PEUT PAS REFUSER TEVA A UNE FEMME"
AUFEMININ.COM - "ET LA FEMME CREA AUFEMININ.COM"

Discovered how to build great digital stories with brands

ABSOLUT VODKA - "MACHINES" Cyber Or
IN AN ABSOLUT WORLD
HARRY'S
LA POSTE
BMW/MINI
PRINCESSE TAMTAM
DOULEUR SANS FRONTIERES

Learned the importance of setting a standard of excellence.

NESPRESSO - "WHAT ELSE ?"
GENERAL MOTORS/OPEL

Learned how to make the impossible possible