Fiona McGee
Director at Goodoil Films
Redfern, 澳大利亚
标题Kirsty
广告公司
广告战役 Hidden Truths - Nescafé
广告主 Nestlé
品牌 Nescafé
Posted4月 2008
产品 Antioxidants
行业领域 咖啡,茶,巧克力饮料,早餐饮料
广告口号 Coffee is a Natural Source of Antioxidants
剧情简介 Hidden Truths.
The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans.
哲学 The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean.
问题 The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants.
结果 The truths shared are personal and real. The people and locations are real. Nothing is fabricated.

At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each person’s hidden truth.
媒体类别 影视
长度
更多信息 www.hiddentruths.com.au/
制作公司制片
音效设计公司
广告公司制片
美术指导
文案
音效设计公司
导演
剪辑师
Other
创意总监

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