Sarah Watson
Chief Strategy Officer / NY Chairman at BBH New York
New York, 美国
标题Living Room Tour
广告公司
广告战役 Living Room Tour
广告主 Bang & Olufsen (B&O)
品牌 Bang & Olufsen
首次发布日期 2013 / 10
行业领域 企业传播
剧情简介 The first live event, launching on 15 October at 2pm UK time, will see Paul McCartney in conversation about the inspiration and influences behind his new album. The event will be streamed at bang-olufsen.com/mccartney and users can tweet #askmccartney for the chance to have their questions answered by McCartney himself. 
哲学 The new brand idea, ‘Great sound deserves Bang & Olufsen’, is rooted in the truth that sound is an important, emotional communicator. In a category where many are willing to compromise on quality, the campaign establishes the superiority of Bang & Olufsen by communicating that better quality leads to a heightened experience.
‘The Living Room Tour’ is the first iteration of Bang & Olufsen’s new brand positioning. The campaign, created by BBH London, is an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love. The idea is built around a shared passion for great sound and the belief that great music deserves to be heard as the artist intended, which is only possible with the highest quality speakers. 
问题 Re-launch and re-position Bang & Olufsen by reasserting the brand’s unparalleled sound credentials 
媒体类别 互动
更多信息 bang-olufsen.com/mccartney
创意团队
创意团队
创意总监
制作公司
Strategist

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