German Federal Ministry of the Interior - "Federal Police"

fischerAppelt AG Berlin, 德国

1774

标题	Federal Police
广告公司	fischerAppelt AG
广告战役	Keep Germany Safe
广告主	German Federal Ministry of the Interior
品牌	German Federal Ministry of the Interior
Posted	5月 2019
行业领域	规范化与标准化机构
剧情简介	he campaign “Keeping Germany Safe” promotes more respect for Police and emergency services Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform. “Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.
媒体类别	平面
创意总监	Philip Bolland
创意总监	David Morales
美术指导	Jessica Philip