Philip Bolland
Sound Designer at Factory Studio
London, 英国
标题Killers cows 2
BriefKiller Cows symbolise the global context of deforestation and point out its dramatic consequences. One of the main reasons for clearing large forest areas is the cultivation of fodder. The food obtained in the rainforest is exported all over the world and then fed to farm animals. Therefore the habitat of innumerable animals is destroyed.
广告公司
广告战役 Killer Cows
广告主 People for the Ethical Treatment of Animals PETA
品牌 PETA
首次发布日期 2019 / 1
行业领域 动物权利、安全及收养
广告口号 Eating meat kills more animals than you think
剧情简介 Under the motto "Eating meat kills more animals than you think” fischerAppelt Berlin created an awareness campaign in cooperation with Peta Germany that sends a strong signal against the deforestation of rainforests. The central campaign, Killer Cows, symbolizes the global context of deforestation and points out it dramatic consequences.

One of the main reasons for clearing large forest areas is the cultivation of concentrates. The food obtained in the rainforest is exported all over the world and then fed to the farm animal husbandry – also in Germany. At the same time, the habitat of innumerable animals is destroyed, from the bright red macaw to the amazon river dolphin and the jaguar. For the realization of the motifs, we worked closely with Illusion CGI Studio from Bangkok, one of the most renowned CGI studios in the world.

Print advertisement created by fischerAppelt, Germany for PETA, within the category: Public Interest, NGO.
媒体类别 平面
创意总监
创意总监
美术指导

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