标题 | Andes Friends Recovery |
广告公司 | Saatchi & Saatchi Argentina |
广告战役 | Andes Friend Recovery (AFR) |
广告主 | AB Inbev |
品牌 | Andes |
首次发布日期 | 2010 / 10 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
哲学 | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
结果 | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
媒体类别 | 案例研究 |
客户经理 | Patricia Abelenda |
客户经理 | Jaime Vidal |
广告公司制片 | Patricio Martinez |
广告公司制片 | Camilo Rojas |
广告公司制片 | Adrian Aspani |
创意团队 | Pedro Porcaro |
创意团队 | Charlie Lanús |
创意总监 | Fernando Militerno |
执行创意总监 | Mariano Serkin |
执行创意总监 | Maxi Itzkoff |
广告经理 | Ricardo Fernandez |
广告经理 | Eduardo Palacios |
广告经理 | Benjamin Mountford |
音效设计公司 | Supercharango |
制作公司 | Pickle |
摄影指导 | Leandro Filloy |
执行制片 | Caro Cordini |
导演 | Luisa Kracht |
导演 | Nico & Martin |
制作公司 | Primo |
AFRecovery Installation | Sake Integrated Company |