标题 | You cannot wipe off violence |
广告公司 | TBWA\ Helsinki |
广告战役 | Violence Stopping Outdoor (You cannot wipe off violence) |
广告主 | Helsinki Police Department |
品牌 | Helsinki Police Department |
首次发布日期 | 2017 |
行业领域 | 反对家暴、性虐待 |
剧情简介 | Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours. |
媒体类别 | Billboard |
长度 | |
创意总监 | Mikko Pietilä |
文案 | Laura Hukkanen |
美术指导 | Kalle Wallin |
执行创意总监 | Jyrki Poutanen |
客户总监 | Juha-Matti Raunio |
设计师 | Matti Virtanen |
摄影师 | Mikko Ryhänen |