Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, 芬兰
标题You cannot wipe off violence
广告公司
广告战役 Violence Stopping Outdoor (You cannot wipe off violence)
广告主 Helsinki Police Department
品牌 Helsinki Police Department
首次发布日期 2017 / 1
行业领域 反对家暴、性虐待
剧情简介 Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours. 
媒体类别 Billboard
长度
创意总监
文案
美术指导
执行创意总监
客户总监
设计师
摄影师

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