Nestor Ferreyro
General Director at La Comunidad
Buenos Aires, 阿根廷
标题Substitute Workers
广告公司
广告战役 Substitute Workers
广告主 Laive S. A.
品牌 Laive
首次发布日期 2018 / 7
行业领域 其他奶制品甜食
广告口号 Substitute Workers
剧情简介 After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team?
哲学 In Laive, we live more
问题 A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years.
结果 +700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team
媒体类别 案例研究
长度
Soundtrack Sin Anestesia Studio
首席创意官
CEO
联合创意总监
文案
美术指导
Production Director
Account Director
Senior Film Editor
Junior Film Editor
Film Director

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