标题 | Substitute Workers |
广告公司 | J. Walter Thompson Lima |
广告战役 | Substitute Workers |
广告主 | Laive S. A. |
品牌 | Laive |
首次发布日期 | 2018 / 7 |
行业领域 | 其他奶制品甜食 |
广告口号 | Substitute Workers |
剧情简介 | After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team? |
哲学 | In Laive, we live more |
问题 | A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years. |
结果 | +700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team |
媒体类别 | 案例研究 |
长度 | |
Soundtrack | Sin Anestesia Studio |
首席创意官 | Diego Livachoff |
CEO | Nestor Ferreyro |
联合创意总监 | Eduardo Meza |
文案 | Luis Felipe Rios |
美术指导 | Fernando Guerra |
Production Director | Monica Torres |
Account Director | Lorena García |
Senior Film Editor | Daniel Ayllon |
Junior Film Editor | Macarena Sturmo |
Film Director | Javi Altholz |