| 标题 | Policy |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Policy |
| 广告主 | ESPN, Inc. |
| 品牌 | ESPN |
| Posted | 9月 2008 |
| 产品 | Sunday NFL Countdown |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 广告口号 | NOT EXPERTS. FOOTBALL EXPERTS. |
| 剧情简介 | The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 美国 |
| 制作公司 | Backyard |
| 音效设计公司 | Sound Lounge |
| 创意总监 | John Parker |
| 创意总监 | Derek Barnes |
| 美术指导 | Alan Buchanan |
| 文案 | Nick Sonderup |
| 执行创意总监 | Todd Waterbury |
| 执行创意总监 | Kevin Proudfoot |
| 导演 | Aaron Stoller |
| 执行制片 | Eriks Krumins |
| 制片 | Lauren Bayer |
| 摄影指导 | Scott Henrickson |
| 剪辑公司 | Mad River Post |
| 剪辑师 | Kelly McClean |
| 剪辑师 | Lucas Eskin |
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