|广告公司||Leo Burnett Chicago|
|广告战役||Share Your Breakfast|
At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by.
Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year.
|制作公司||Spank Corp Ltd|
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