| 标题 | Fuck The Poor |
| 广告公司 | Publicis London |
| 广告战役 | Fuck The Poor |
| 广告主 | The Pilion Trust |
| 品牌 | The Pilion Trust |
| 首次发布日期 | 2014 / 3 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | We know you care. Please care enough to give. |
| 剧情简介 | A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. |
| 哲学 | The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 后期制作 | Absolute Post |
| 剪辑公司 | Marshall Street Editors |
| 音频后期制作 | Wave Studios |
| 创意总监 | Andy Bird |
| 美术指导 | Jolyon Finch |
| 文案 | Steve Moss |
| 广告公司制片 | Sam Holmes |
| 导演 | Jonathan Pearson |
| 制作公司 | Supergoober |
| 执行制片 | Colin Hickson |
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