标题 | Fuck The Poor |
广告公司 | Publicis London |
广告战役 | Fuck The Poor |
广告主 | The Pilion Trust |
品牌 | The Pilion Trust |
首次发布日期 | 2014 / 3 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | We know you care. Please care enough to give. |
剧情简介 | A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. |
哲学 | The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. |
媒体类别 | Web Film |
长度 | |
后期制作 | Absolute Post |
剪辑公司 | Marshall Street Editors |
音频后期制作 | Wave Studios |
创意总监 | Andy Bird |
美术指导 | Jolyon Finch |
文案 | Steve Moss |
广告公司制片 | Sam Holmes |
导演 | Jonathan Pearson |
制作公司 | Supergoober |
执行制片 | Colin Hickson |