Depaul UK - "The Depaul Box Company"

Publicis London

Publicis London London, 英国

14679

标题	The Depaul Box Company
广告公司	Publicis London
广告战役	The Depaul Box Company
广告主	Depaul
品牌	Depaul UK
Posted	11月 2013
行业领域	慈善机构、基金、志愿者
哲学	The British public has always associated cardboard boxes with people sleeping rough. Our product flips this negative association into something positive. Every year millions of people use boxes to move house. We founded The Depaul Box Company, a business selling cardboard boxes to these home-movers, with all the profit helping the homeless move off the street. Our audience doesn’t have to spend a penny more than they otherwise would do. But when they buy our boxes, they help save lives. We created an engaging piece of communication that people are willing to spend money on. It’s an entirely self-sustaining revenue stream that’s helping Depaul UK tackle youth homelessness, without spending large amounts of money on marketing. We’ve turned charity fundraising into a logical consumer purchase.
媒体类别	案例研究
执行创意总监	Andy Bird
文案	Leo Bellis-Jones
美术指导	Leo Bellis-Jones
美术指导	Joshua Norbury
文案	Joshua Norbury
摄影师	Mark Wesley
广告公司制片	Debbie Burke
广告公司制片	Colin Hickson
广告公司制片	Ken Blake
广告公司制片	Luisa Mioni