概要
For over 16 years I have worked on creating ideas that bring brands and consumers value that can be measured.
Over this time I have enjoyed blending the power of sophisticated analytics to quantify business opportunity with the power of research that identifies the real consumer need to deliver a communication idea.
I have developed B2C and B2B CRM strategies that have been embraced by brands such as Ford, Jaguar/Land Rover, P&G and Rolls Royce and rolled out as best practice across Europe and Asia. For more than ten years I have worked primarily with brands that have required ideas that work across multiple channels from “traditional direct” and press to the widest range of digital opportunity.
My passion for understanding the impact of the agency work has led me to create metrics methodologies and tools that have gained board level visibility within many clients and in turn, elevated the strategic role of the agency.
I have always evangelised the importance of “joined up thinking” both within the agency and its clients. I always aim to foster an environment that challenges clever people to think differently, a process that I believe keeps them energised and rewarded.