| 标题 | Chroma |
| Brief | So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism. |
| 广告公司 | Leo Burnett Paris |
| 广告战役 | Chroma |
| 广告主 | Musée de l'Homme |
| 品牌 | Le Musée de l'Homme |
| Posted | 11月 2017 |
| 行业领域 | 博物馆与古迹 |
| 剧情简介 | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
| 问题 | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
| 媒体类别 | 互动 |
| 制作公司 | Insurrection |
| 创意总监 | Kurt Novack |
| 创意总监 | David Martin Angelus |
| 文案 | Jean-François Le Marec |
| 美术指导 | Laëtitia Chrétien |
| 导演 | Raphael Vandenbussche |
| 导演 | Jaryl Lim |
| 制作公司制片 | Arno Moria |
| 制作公司 | Prodigious |
| 广告公司制片 | Martine Joly |
| 插图画家 | Noma Bar |
| Graphic Designer | Matthieu Droulez |
| Graphic Designer | Julien Laudicina |
| Art Buyer | Nathalie Benchetrit |
| 制作经理 | Théo Gall |
| 剪辑师 | Michael Ferrier |
| 后期制作 | Frédéric Lubin |
| Managing Director | Régis Perrone |
| 客户经理 | Morgane Lutgen |
| 客户经理 | Philippe Pereira |
| 画外音 | Charly Nyobe |
| 音乐制作人 | Boris Jeanne |
| 音乐作曲家 | Brice Davoli |
| 广告经理 | Fanny Decobert |
| 广告经理 | Christel Bortoli |
| 广告经理 | Stéphanie Targui |
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