Swile - "Swile - The most useless card right now"

STEVE

STEVE Paris, 法国

2534

标题	Swile - The most useless card right now
Brief	The Swile card can essentially be used in restaurants, stores, theaters, cinemas, sports clubs… In short: all the places that were closed during the pandemic.But instead of waiting for « the right moment » to launch this new card and finding themselves lost in advertising noise post-lockdown, Swile decided to take advantage of this awkward situation, and launched its card through a self-deprecating, humorous campaign.The campaign was broadcasted on billboards (outdoor, bus, subway and train stations) in major French cities.
广告公司	STEVE
广告战役	La carte la plus inutile du moment
广告主	Swile
品牌	Swile
Posted	11月 2021
行业领域	银行、金融、法律和保险
剧情简介	Swile is the first smartcard that combines all employee benefits: meal tickets, gifts, transport, holiday vouchers and even personal money.
媒体类别	平面
执行创意总监	Guillaume Lartigue
Directrice artistique	Julie Greffier
文案	Antoine Barth
Chief Marketing Officer (CMO)	Anne-Carole Coen
Brand Director	Vincent Colonna-Cesari
Head of Creative	Vincent Lefeubvre
Brand Manager	Manon Chassagnon
Head of Paid	Vianney Beghin
Group Account Director	Diane De Plas
Strategy Director	Diane de Plas
项目经理	Pierre Espiet