| 标题 | Every Bottle Counts |
| 广告公司 | Publicis International Oy |
| 广告战役 | Every Bottle Counts |
| 广告主 | Coca-Cola Company |
| 品牌 | All Brands |
| Posted | 1月 2008 |
| 产品 | New Bottles |
| 行业领域 | 非酒精类饮料 |
| 广告口号 | Every Bottle Counts |
| 剧情简介 | Using the new bottles as the hero of the spot, a two man Coca-Cola Bottle Orchestra was put together, to showcase the importance of every single bottle. In the story our Coca-Cola Bottle Orchestra begin playing the opening note of Supertramps hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to blow a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance. |
| 问题 | In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle. Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 芬兰 |
| 音乐公司 | Vapor Music Group |
| 执行创意总监 | Anthony Wolch |
| 客户主管 | Heikki Veijola |
| 客户总监 | Carita Valve |
| 音乐 | Joey Serlin |
| 美术指导 | Marcus Merkl |
| 导演 | Jalmari Helander |
| 制作公司制片 | Hannu Kalliolahti |
| 后期制作 | Generator Post |
| 制作公司 | Woodpecker Film Oy |
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