Costanza Rossi
Creative Director – Head of Art at OpenX
Milan, 意大利
标题Smile
广告公司
广告战役 Smile
广告主 Canon Inc.
品牌 Canon
Posted11月 2007
产品 Digital Ixus
行业领域 照相机与摄像机
广告口号 Smile
剧情简介 Shot from the point of view of a DIGITAL IXUS camera, our photographer is about to take a photograph of his girlfriend when he gets distracted by the other things going on around him and we then see him travel to a number of world locations, in search of the best shot. By the end of the ad we have come full circle and his slightly perturbed girlfriend finally delivers a winning smile.
哲学 To go beyond a simple product message and into the heart of what makes photography so much fun in the first place’
问题 To bring a new, personal take on dsc photography, other than the usual feature focused ad strategy.
媒体类别 电视
长度
市场 荷兰
制作公司
广告公司制片
文案
创意总监
美术指导
客户主管
客户总监
后期制作
音乐
音乐
音乐
音乐
音效制作

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