Very Chocolate - "Very Chocolate"

Cheil Hong Kong

Cheil Hong Kong Hong Kong, 香港

18623

标题	Very Chocolate
广告公司	Cheil Hong Kong
广告战役	The Perfect Cure for Almost Anything
广告主	Very Chocolate
品牌	Very Chocolate
首次发布日期	2016 / 5
行业领域	巧克力
哲学	Cheil Hong Kong has created a tongue-in-cheek new repositioning campaign for Very Chocolate, the real chocolate brand made with 85% cacao. As dark chocolate is widely considered to have a range of medicinal and therapeutic benefits, Cheil has repositioned Very Chocolate as ‘The Perfect Cure for Almost Anything’ - from headaches to PMS. Cheil redesigned the brand’s labelling, highlighting what real chocolate can do and renaming it after the benefits it can provide such as ‘Natural Antidepressant’, ‘Energizer’, ‘Headache Formula’, ‘PMS Relief’ and ‘Pleasure++’. In a humorous twist, the labels emulate the look and wording of medicinal and pharmaceutical products. The brand refresh aims to not only put a smile on customers’ faces, but to give the brand stand out in a competitive market. The campaign also makes the chocolate synonymous with products that make you feel better, giving people even more reasons to eat Very Chocolate.
媒体类别	案例研究
长度	77 seconds
市场	香港
执行创意总监	Paul Chan
创意总监	Peter Engelbrecht
文案	Peter Engelbrecht
文案	Paul Chan
文案	Simon Handford
美术指导	Ivan Au
美术指导	Toby Hong
美术指导	Sandy Chan
美术指导	Noah Ho
美术指导	Joseph Harris