Shangri-La Hotels And Resorts - "Inside Out"

Ogilvy Hong Kong

Ogilvy Hong Kong Hong Kong, 香港

8707

标题	Inside Out
广告公司	Ogilvy Hong Kong
广告战役	Inside Out
广告主	Shangri-La Hotels & Resorts
品牌	Shangri-La Hotels And Resorts
Posted	6月 2011
行业领域	酒店、住宿
广告口号	There's No Greater Act Of Hospitality Than To Embrace A Stanger As One's Own
剧情简介	Without having to talk about chandeliers, infinity pools and the likes, it allowed for a more unique and compelling philosophy: Shangri-La treats guests not as king, but as kin, as family. All that was required now was for their staff to live, breathe and believe it - all 66,000 of them across 70 hotels. The only way was to get them in touch with their human side. So we focused in what other products didn't have - emotions. Before we inspired the public, we made every effort to inspire them first. We created a campaign aimed at the heart and we began building the brand from the Inside Out.
哲学	Shangri-La treats guests not as king, but as kin, as family.
媒体类别	案例研究
音效设计公司	Chez Jean
执行创意总监	Simon Handford
执行创意总监	Sandy Chan
创意总监	Pierre Desfretier
文案	Kwei Chee Lam
文案	Edgard Montjean
文案	Troy Sullivan
美术指导	Pierre Desfretier
美术指导	Geneviève Hardy
广告公司制片	James Brook-Partridge
客户主管	Adam O'conor
客户主管	Laura Leroy
导演	Bruno Aveillan
制片	Martin Coulais
摄影	Patrick Duroux
音乐	Bruno Coulais