| 标题 | zebra crossing |
| 广告公司 | FCB Lisbon |
| 广告战役 | Zebra Crossing-AMAC |
| 广告主 | Auto mobilized citizens association |
| 品牌 | acam |
| Posted | 10月 2007 |
| 产品 | institutional |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | 1/4 of all traffic victims are pedestrians |
| 剧情简介 | Alist of dead people painted on the asphalt as the white stripes of a zebra crossing, simulating a war memorial. On the sidewalks, a claim said: ¼ OF THE VICTIMS OF ALL AUTOMOTIVE ACCIDENTS ARE PEDESTRIANS. |
| 哲学 | By using the media as the message, we created a powerful way of passing the message to pedestrians exactly on the spot where the problem exists. |
| 问题 | Create awareness for the fact that a great number of automotive victims arent inside a car. Use the media as the message and make it during Safe Street Week, held by city hall annualy, to maximize awerness and take a lift of the national media involved in the event. |
| 结果 | The initiative exceeded the initial expectations and objectives as it become the ending ceremony for the Safe Street Week by gaining a political dimension, having the city government held a press-conference before national and local media at the location of one of the special zebra crossings. |
| 媒体类别 | 互动 |
| 市场 | 葡萄牙 |
| 客户总监 | Carlos Baptista |
| 摄影师 | Rui Carvalho |
| 制作公司制片 | Heitor Estudios |
| 广告经理 | Monica Frechaut |
| 客户主管 | Sonia Goncalves |
| 文案 | Filipe Graca |
| 创意总监 | Duarte Pinheiro de Melo |
| 美术指导 | Helder Romao |
| 执行创意总监 | Luis Silva Dias |
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