| 标题 | JOIN THE CLUB13 (2mn) |
| 广告公司 | Wieden + Kennedy Amsterdam |
| 广告战役 | Playing the Long Game: FIFA '09-FIFA'13 |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA SPORTS™ |
| 首次发布日期 | 2012 / 8 |
| 产品 | FIFA 13 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | SUMMARY: Besides being the biggest star on the football field, FIFA is the biggest video game of any type across Europe. This reputation has been achieved due to a campaign that has delivered record-breaking sales season after season, while turning FIFA into the world`s biggest club. The video games market suffered a continuous decline between 2010 and 2013. Despite this, EA Sports successfully generated €384 million in additional value, based on communications that had a direct impact on actual purchase behaviour. The long term objectives were to establish a dominant position of 66% market share and ensure FIFA’s previous record performance year after year. The campaign addressed their audience by stressing the benefits of football gaming and by reaching out to mainstream football fans. The idea was to enhance the sense of excitement and novelty in each version of the game. The campaign took FIFA from a market share of 54% to 70% in just two years, and on to a dominant 93% over five years. It achieved record-breaking revenues of €592 million across Europe and sold a record-breaking volume of 11.7 million units – an increase of 62%. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Can you feel it |
| 音频后期制作 | Grand Central Recording Studios |
| 剪辑公司 | Whitehouse Post |
| 摄影指导 | Glynn Speeckart |
| 制作公司 | Park Pictures |
| 客户企划 | Ben Armistead |
| 执行制片 | Elissa Singstock |
| 文案 | Bern Hunter |
| 美术指导 | Mike Bond |
| 创意总监 | Pierre Janneau |
| 创意总监 | Mike Farr |
| 执行创意总监 | Eric Quennoy |
| 执行创意总监 | Mark Bernath |
| 广告经理 | Gregory Aubert |
| 广告经理 | Oliver Hughes |
| 广告经理 | Jon Rosenblatt |
| 广告经理 | Matt Bilbey |
| 广告经理 | Todd Sitrin |
| 演员/名人 | Lionel Messi |
| 演员/名人 | Alex Oxlade-Chamberlain |
| 演员/名人 | Joe Hart |
| 导演 | THE GLUE SOCIETY |
More Work
SEE ALLDesigner
- 品牌:
- Square
- 广告公司:
- 72andSunny
Clothes Shop
- 品牌:
- Square
- 广告公司:
- 72andSunny
Nico's Story
- 品牌:
- Powerade
- 广告公司:
- Wieden + Kennedy Amsterdam