Tom O'Donnell
Creative Director, JWT Live / Board Event Director, JWT at J. Walter Thompson Worldwide
My Latest Work
SEE ALL WORKGravity Light
GravityLight : Turning Gravity Into Light
A Living River
Shell Morro da Mineira
概要
After bring rejected by Leicester City FC as a teenager Tom moved to London to seek his fortune.
Originally working in film art departments (and some lovely pubs) Tom went on to be an Art Director for films, commercials and music videos. Tom was Graphic Designer on Bend It Like Beckham (2002) and worked under Production Designer Eve Mavrakis on Tube Tales (1999) as well as designing videos for such late nineties greats as Westlife and Steps.
After winning a pitch to design the GQ Men of the Year Awards in 2001, Tom moved into event design and later production at Timebased. As Head of Events at Timebased for five years Tom oversaw the company’s key client accounts of Condé Nast, Selfridges and L'Oreal.
In 2006 Tom set-up his own company, a dedicated event division of award-winning brand architects FreeState called Clean Slate. Clean Slate offered a new agency model with a focus on open accounting and strong environmental credentials. Clients included MTV, Channel 4, Ford, French Connection, Sony, SpinVox, Virgin Megastores and The Guardian.
A freelance creative, producer and consultant from 2010 to 2014, Tom has worked globally for some of London’s leading brand experience agencies such as RPM, BD Network, FreeState, Ogilvy, Slice, Amplify, Innovision and Jack Morton.
After leading the team on the Shell #makethefuture Rio project, Tom joined J. Walter Thompson full-time as a member of the board in 2014. In the last three years, JWT have won over 60 industry awards - the agency’s first ever awards for experiential.
Tom now plays football in the West London Musician’s League Division Three. He does not play an instrument.
Sector Experience
Positions
Creative Director, JWT Live / Board Event Director, JWT
Project highlights include building a football pitch powered by footsteps in a Rio favela, the creation of 1km sound installation at London’s Gatwick Airport and the development and launch of GravityLight, an innovative product that can create energy from a bag of stones.
Since joining, JWT have won over 60 industry awards - the agency’s first ever awards for experiential. In 2015, JWT Live were the most awarded event team in the UK. The honours included 14 golds and the Grand Prix at both the Event Awards and the EVCOM Awards. In 2016, HSBC's 'A Living River' won 20 awards including a Yellow Pencil at the D&AD Awards, Golds for 'Brand Experience' and 'Use of Technology' at the EVCOM Live Awards. The project also saw JWT Live winning the Platinum Grand Prix at the EVCOM Live Awards for the second year running.
So far in 2017 Shell’s GravityLight project has picked up a White Pencil at D&AD Impact, two Golds at the Clio Awards and three Bronze Lions at Cannes as well as 2 Golds at the EVCOM Awards.
Projects:
'GravityLight' product launch and 50 night tour of Kenya for Shell, 2016
Kit Kat 'Crossy Road For Real' - a low budget film that became the third biggest YouTube ad of 2016
HSBC ‘A Living River’ interactive sound installation, Gatwick Airport, London 2015
Penfolds 'Mastery Decoded' at Somerset House, London 2015
Shell #makethefuture Lagos, permanent kinetic sports installation, Lagos, 2015
Shell #makethefuture Rio, permanent kinetic sports installation, Rio de Janeiro, 2014
Projects:
Chevrolet 'Power of Play' - permanent football pitch in Bandung, Indonesia 2014
Chevrolet 'Power of Play' - pop-up football pitch on Gangland borders in Chicago, USA 2014
Chevrolet 'Power of Play' - permanent football pitch in Pretoria, South Africa 2014
Creative Director
Project highlights include:
Bjorn Borg, Weapons of Mass Seduction fashion event, London, 2013
MTV Staying Alive, 15th anniversary party, 2013
MTV Voices, party - European Music Awards, Frankfurt, 2012
Ford, Centenary touring exhibition - UK wide, 2011
Nierka, music/dance/digital performance, London, 2012 (for Satore Studio)
MTV Voices, launch, European Music Awards, Belfast, 2011
MTV, Bill Roedy leaving party, 2011