标题 | If You're Happy |
广告公司 | Wieden + Kennedy |
广告战役 | Help With the Hard Part |
广告主 | WeightWatchers |
品牌 | Weight Watchers |
首次发布日期 | 2014 / 11 |
行业领域 | 消费者及公共服务 |
广告口号 | Help With The Hard Part |
问题 (原始语言) | First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
Soundtrack | If You're Happy and You Know It by Tony Babino |
音乐公司 | Tonefarmer |
创意总监 | Michael Tabtabai |
创意总监 | Jason Kreher |
制作公司 | Bacon |
导演 | Martin de Thurah |
执行创意总监 | Joe Staples |
执行创意总监 | Mark Fitzloff |
文案 | Brooke Barker |
美术指导 | Robbie Rane |
广告公司制片 | Jennie Lindstrom |
音乐制作人 | Tiffany Senft |
音乐 | Raymond Loewy |
音乐制作人 | Liz Higgins |
音乐编曲 | Jared Hunter |
Music Lyricist | Jared Hunter |