Jason Kreher
Creative Director at Wieden + Kennedy
Portland, 美国
标题If You're Happy
广告公司
广告战役 Help With the Hard Part
广告主 WeightWatchers
品牌 Weight Watchers
首次发布日期 2014 / 11
行业领域 消费者及公共服务
广告口号 Help With The Hard Part
问题 (原始语言) First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that.
媒体类别 电视
长度
市场 美国
Soundtrack If You're Happy and You Know It by Tony Babino
音乐公司
创意总监
创意总监
制作公司
导演
执行创意总监
执行创意总监
文案
美术指导
广告公司制片
音乐制作人
音乐
音乐制作人
音乐编曲
Music Lyricist

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