标题 | Back To School |
广告公司 | BBDO New York |
广告战役 | Back To School |
广告主 | Sandy Hook Promise |
品牌 | Sandy Hook Promise |
首次发布日期 | 2019 / 9 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | This clip first appears to be a typical back-to-school ad, but quickly turns dark when students have to use everyday items to protect themselves during a school shooting. A sock becomes a tourniquet. A pencil becomes a weapon. A girl uses her new phone to text her mom a last message. Sandy Hook Promise reminds viewers that 113 people were killed or injured in school shootings in the US in 2018. The commercial ends by saying that the only real back-to-school essential is learning the signs of a shooter, and stopping shootings before they happen. |
媒体类别 | 电视 |
长度 | |
Worldwide Chief Creative Officer | David Lubars |
首席创意官 | Greg Hahn |
创意总监 | Peter Alsante |
创意总监 | Bianca Guimaraes |
联合创意总监 | Jim Connolly |
联合创意总监 | Gary Toit |
文案 | Jim Connolly |
文案 | Gary Toit |
联合创意总监 | Lance Vining |
美术指导 | Lance Vining |
Director of Integrated Production | David Rolfe |
Group Executive Producer | Alex Gianni |
音乐制作人 | Julia Millison |
Strategist | Michael Schonfeld |
制作公司 | Smuggler |
导演 | Henry-Alex Rubin |
执行制片 | Drew Santarsiero |
剪辑公司 | NO6 |
剪辑师 | Jason MacDonald |
Mix | Heard City |
Associate Producer | Molly Ross |
Account Management | Lindsey Cash |
Account Management | Elizabeth Jacobs |
Account Management | Melissa Blache |
Planning Director | Ben Bass |
Director of Data Solutions | Chris Daniele |
Founder | Patrick Milling-Smith |
Founder | Brian Carmody |
Line Producer | Leah Allina |
摄影指导 | Autumn Durald Arkapaw |
Editorial Company / Visual FX / Design Company | No 6 |
Managing Director | Corina Dennison |
Assistant Editor | Renn Cheale |
电影电视 | Company 3 |
电影电视 | Tim Masick |
制片 | Alexandra Lubrano |
VFX/Conform | Ed Skupeen |
Flame Artist | Mark Reyes |
制片 | Laura Molinaro |
GFX Artist | David Gerber |
Music Prod Company | JSM / New York |
CEO/ CCO/ Composer | Joel Simon |
音乐作曲家 | Jason Krebs |
音乐制作人 | Norm Felker |
音乐制作人 | Andrew Manning |
Sound Designer | Nathan Kil |
音频工程师 | Jeremy Siegel |
Audio Engineer / Sound Designer | Keith Reynaud |
Audio Engineer / Sound Designer | Evan Mangiamele |
Sound Engineer | Elizabeth Mcclanahan |
Managing Partner | Gloria Pitagorsky |
Assistant Audio Engineer | Tom Morris |
Assistant Audio Engineer | Seth Brogdon |
Assistant Audio Engineer | Evan Anderson |
Assistant Audio Engineer | Ronnie Stapleton |
媒介公司 | phd New York |
Business Leader | Bob Estrada |
Associate Strategy Director | Nichole Verost |
Digital Performance Director | Gretchen Smith |
Strategy Supervisor | Alison Horowitz |
Associate Director Social Media | Caren Axelrod |
President Video Investment | Harry Keeshan |
Managing Director Integrated Investment | Seth Glosman |
Director Video Investment | Paul Salman |
Associate Director Published Media | Amy Turner |
Supervisor Published Media | Amanda Knoll |
Director Local Investment | Grace Collins |
Group Director Local Investment | Jeanne Boland |
PR Agency | Dini Von Mueffling Communications |
Publicist | Stephanie Morris |
客户总监 | Janine Brady |